The brand Bulova,
one of the leaders in the manufacturing of timepieces, announced a three-year
sponsorship agreement with the football club Manchester United two weeks ago. For
Bulova’s Marketing Department, the partnership with the football powerhouse is
a great opportunity to grow their brand internationally. To celebrate their
future collaboration, an official ceremony took place at Old Trafford stadium
where from now on Bulova watches are not only worn around the wrists of
Manchester United team players and coaches, but will be displayed at the
stadium itself and on events.
The
integrated campaign is now rolling out in Europe, Asia, North America, South
America and Australia. It presents a mix of global radio and television spots
and print advertising in sports, lifestyle and men’s magazines.
In honor of
the relationship to Manchester United, Bulova will introduce a new collection
of club-branded watches at Baselworld in March 2014. The timepieces will be
made out of steel, titanium or even solid 18k gold. With all those plans, Bulova
is looking forward to the next few years that are expected to be the strongest
the brand has ever had as exciting new watches will be released and strong
sales are predicted.
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